Following 10 years with the company, Sonny Singh has assumed the role of Sales Director at Bridgman IBC.

Give us a little bit of background about how you got into the industry and your career so far.

I’ve always had a passion for business since I was young and this led to me studying Business Management at Teesside University. In 2014 I joined the Bridgman IBC estimating team as a graduate. Over the last decade or so I have taken on more responsibility as my knowledge and experience grew. I’ve been supported and encouraged by the Management Team and have learned a lot from the guidance that Jim Greensmith has given me.

How are you feeling about this new challenge and what do you hope to bring to the role?

I’m really excited for this new opportunity with a company that I feel so passionate about. I believe that the grounding that I have enjoyed so far will help me as I assume this senior position. Learning a whole new side of the business as a part of the Management Team will certainly be a steep learning curve. But it is a challenge that I feel I am ready for. I hope to bring my own flair and personality to the role whilst maintaining high standards and expectations. 

What are your main responsibilities as Sales Director?

My role is to oversee our Estimating and Contracts Teams and develop the existing sales and marketing strategies that we have in place. We have an excellent supply chain that we care for deeply. I need to nurture those relationships to maximise the order intake and retention levels.

What can clients expect from you and your team?

They can expect a strong work ethic from an experienced team who want to provide the best possible service. We are willing to put in the hard yards and go the extra mile for our supply chain and clients. We want to forge strong long-lasting relationships that are mutually beneficial. From a personal point of view, I am very approachable, responsive, and only ever a phone call or email away to answer any queries.

What makes Bridgman IBC unique from your perspective?

I’m a strong believer in caring for our clients and their outcomes, as well as our own. We want to ensure that our supply chain and customer base are happy with our service and even more satisfied with the quality of our products. Our vast certification sets us apart and means that we can undertake projects in pretty much every construction sector.

What do you hope to accomplish as Sales Director?

At the front end, I’d like to improve the turnover from our supply chain, grow those business relationships and capitalise on the opportunities that we have not tapped into yet. In relation to our Contracts Team, I want to maximise the educational needs of our apprentices by utilising the vast knowledge of our experienced contracts managers, Martin and Mark. They’re fountains of knowledge with a lot to give, and I’m keen to provide that development opportunity.

What do you enjoy doing outside of work?

I am a dedicated family man with two children. I love watching them grow and spending time with them. Outside of my family, I have a real passion for music, and I am a member of an Indian Drum team. We perform at many south Asian weddings, birthdays and a range of other events including the Great North Run which we have attended for the last 3 years. It’s always great to take that time out and enjoy that work life balance.